Millennials are growing up. While the Millennial generation has long had the reputation of being less committed and less settled, many Millennials do have families and homes. 

Google ads: should you invest, or are they a waste of your time and budget? When you're thinking of creating Google insurance ads, you need to know how to develop them to have the strongest impact on your audience. 

How can you create the best insurance jobs in your area of work? 

You sell insurance. However, your agency is much more than that. You have a vision of who you are, and you have a corporate culture, even if you don't always articulate it. 

Hiring a new employee is expensive and time consuming. And when you finally find the perfect fit, you invest even more resources into training the newbie and getting them acclimated to your culture. 

What makes an insurance marketing video accessible, shareable, and even viral? Video is a medium that is being used more and more to highlight a company's uniqueness and expertise. 

When you leave the office, does your agency follow? There was a time when being away from the office meant work left undone. 

As you hire for your insurance jobs, you must hire the people who are right for the position. However, even the best and most knowledgeable employee needs to be trained. 

Are you stepping outside your hiring comfort zone for the first time? As a small insurance business, you may have been lucky enough to hire from your friends and family at first. 

Who needs E&O insurance? If you're a smaller insurance agency, you might wonder whether you should bother getting E&O insurance. 

​What makes your business special to your clients? When you're diving into your insurance marketing, knowing your strengths allows you to play on those strengths as you communicate your value to your clients. 

What support do you have in the process of developing and nurturing your leads? Working with an insurance agent association can help you create better connections with your leads. 

Could your insurance website best be described as a turtle, rather than a cheetah? While slow and steady might win the race in some contexts, when it comes to your website loading time, there's not a lot of success to find in a slow-loading website. 

As an insurance agency, you play many roles in the community. You're a business, but you're also there to help people find the protection that they need against disasters and minor crises of all sorts.

Are you a friendly company? While you might be friendly in person and focus on customer service as you train your employees, you could present a different persona online. 

Insurance marketing is a conversation. As you work on your insurance marketing, what steps are you taking to get to know your clients? 

Keeping your database organized is like dusting your house. It's easy to forget to do it, and after a while, you might not even see the problems anymore.

There are so many variables in the world of online insurance marketing. From the wording you use on your website to the way that you coordinate...

Should you join social networks to help make your business connections stronger? Sometimes, it can seem like social networking is a way to spend a lot of time and not really a networking venue at all.

What does your email insurance marketing system do for you? You might consider your marketing system to be an outstanding tool for wrangling your contacts and communicating with those contacts.

If you want your clients to be thrilled with your business and act as brand ambassadors, where do you begin?

As your clients look toward the future, they might feel uneasy. After last year's fires in California, the fire season that awaits seems intimidating. 

Data management plays a huge role in the betterment of your insurance company. As you work to grow and to better understand your clients, you need to know about...

Growing an insurance agency is about so much more than creating policies for your clients and filing paperwork… It’s about looking out for your customers’ best interests, proving value as an agent, and creating meaningful relationships with your marketplace.

For the most part, employee enthusiasm is determined by work culture. And this can often be fostered or hindered by you…the manager! 

What can you do if a customer has complained about your company - perhaps loudly, all over the internet? 

Does your business have enough insurance? This might seem like a silly question when you sell insurance.

You were blown away by the interview, but were you just taken for a ride? You've hired an amazing employee, only to discover that person is not the right fit for the position. 

Today, you not only need to hire people to do a job, but you also need to hire them to keep your company safe as they do it. 

Is your insurance agency as inclusive as it could be? How does this impact your relationship with your clients? 

As you dive into your insurance marketing, you need to think about your long-term impact in addition to your short-term marketing goals.

Customer service is complex. One the one hand, it's the key to developing your insurance jobs and company...

What is the key to success as an insurance agency? It's not necessarily your rollout of many new products. 

Not another blog bemoaning the damaging effects of mismanagement. Say it isn’t so! Sorry, it is so. The fact remains, more often than not, great employees leave managers not jobs.

As your insurance agency grows, you hope that your client base will spread the word about your business, leading to new prospects to help you expand even more. 

When you're hiring for new insurance jobs, you want to hire the right person. How can you make sure that you're on track? 

How do you hire the best new insurance employees? To do so, you need to know what you're looking for in an employee.

Clients are complex. They come with unique histories and needs. In every group of clients, there are a few who are more vocal than others. 

While you might think of insurance agency marketing as a way to send out your best face to the world and promote your agency, keeping your existing clients happy is actually the best way to maintain and grow your client base.

Are you considering joining an insurance agent association? Joining a professional association seems like an excellent opportunity to network. 

Detail-oriented or big picture: as you hire new staff for your insurance jobs, what do you value the most?

When your clients truly understand what they are signing, this reduces confusion and conflict later. Yet it can be difficult to communicate complex insurance concepts to your clients.

As a businessperson, you know that the best business is return business. Your returning customers are already sold on your insurance company. 

The leadership of your business helps to determine the direction of your business. As you fill new insurance jobs or adjust the way that you manage your insurance agency, consider the importance of management development. 

Your initial excitement about your fabulous hire has waned, and after that person has spent a few months on the job, you've realized that he's not so fabulous after all.

"Ouch!" If that's something you say inside your head when you look at your workplace dynamics, it's time for a change. 

If you're using social media for your insurance marketing, it can quickly get overwhelming. There are so many different social media platforms, and you only have so many hours in the day. 

To hire through referrals, or to go out into the wide world to find new employees, that is the question. If you're considering hiring for one of your insurance jobs, is an employee referral the best way to go about this process?

Does your new year come with a new commitment to networking? For some people, the networking aspect of insurance agency marketing is a delight. 

Insurance agents and brokers are employees and employers too. That being said, here’s what they should know about new workplace requirements and restrictions in effect in 2019: 

Insurance marketing sounds like it's about selling your insurance products. While that might be the ultimate goal, successful marketing is more than just a product promoter. 

What is insurance cross-marketing, and why does it matter to your business? It's not the latest dance; rather, it's a way that businesses can help other businesses grow. 

When you think of insurance marketing strategies, do you debate starting over from scratch? Rebranding your company by taking on a new name is sometimes tempting, but is it really necessary?

How do you position your insurance agency online? While blogs are certainly one element of insurance marketing, they aren't the entire picture when it comes to establishing an online presence as a strong, reputable insurance agency.

Is kindness really an insurance marketing strategy? Believe it or not, bringing more humanity to business can shift the way people see your company. 

Is your business one that disappoints? That's not what you want to hear, but upon occasion, that's exactly what you will hear. 

How do you create a healthy workplace safety culture at your insurance agency? When you're creating and reviewing your insurance jobs, you can...

Does your workplace need disability insurance? This question might not be top of mind when you're thinking about employee retention at your insurance workplace, but for employees who need it, disability insurance can be a lifesaver.

As you aim to create the best insurance jobs around at your company and make it an excellent place to work, you'll consider many factors, and these include workplace safety.

As you prepare to begin a new year, it's a time to evaluate your business success and plan for the future. How can your insurance business reach new heights in 2019?