• contact us
  • log in
Agents Alliance Logo Agents Alliance Logo
  • Who We Are
    • Our History & Mission
    • Board of Directors
  • Member Benefits
    • Member Referral Program
    • E&O Insurance
    • Preferred Markets
    • Agency Management System
      • Agency Matrix
      • Hawksoft
      • QQ Catalyst
    • Agency Services
      • Live Calls/Warm Transfers
      • Hiring & Development
      • Tools & Worksheets
      • Cyber Security Protection
      • Cross Marketing
      • SEO Services
      • VoIP Systems
    • Consulting Services
      • Ganis Consulting
      • Optimum Performance Solutions
    • Educational Discounts
      • The National Alliance
      • The National Underwriter
      • Online CE Courses
      • Harassment Training
    • Legal & Forms
      • Free Legal Hotline
      • Legal Forms
    • Raters
      • TurboRater
      • PL Rater
    • Other Discounts
      • Disability Insurance Program
      • Constant Contact
      • Lenovo Business Products
      • Office Depot
      • UPS Shipping Services
  • Become a Member
  • Conference
    • Conference Overview
    • General Information
    • Call for Presentations
    • 2019 Conference Program
    • Pricing & Registration
    • Photos
    • Hotel Accommodations
    • Golf Tournament
    • Sponsors
    • Exhibitor Information:
      • Booth Registration & Pricing
      • Conference Policies
  • Facebook Group
  • News
  1. Home
  2. Blog
  3. Ethical Issues for Insurance Agents
  4. Maintaining Good Ethical Behavior in the Insurance Industry

Maintaining Good Ethical Behavior in the Insurance Industry

  • Christie
  • Wednesday, December 11, 2013

As the owner of an insurance agency, it is your job to understand every aspect of your industry. Having a wealth of knowledge about your products will allow you to translate sometimes complex or confusing terms to your clients. It is important for your community to know their rights when it comes to the insurance they buy.

This is why having a conversation with them from an ethical standpoint will allow them to feel comfortable and trust your services. It is crucial that your insurance agents, producers, and brokers understand their professional, legal, and ethical responsibilities in dealing with customers. Whether an agent is writing for life insurance, car insurance, commercial insurance, or another product, they should support the client in every way possible so they thoroughly comprehend what each insurance package covers.

Ethics are a foundation of a strong, reliable company and should not be forgotten about. To maintain good ethical behavior in your agency, keep these elements in mind:

  • Respect You need to respect yourself and others, including your employees and customers. Take the time to coach, train, and support your team as they grow to understand the ever changing insurance industry and how they can better service your customers through trust and respect.

  • Integrity Maintain your reputation by being honest with clients. Keep your promises and when you’re wrong about something, own up to it. Make sure everyone in the agency holds themselves in a professional manner.

  • Passion If you are passionate about what you’re doing, this will reflect positively in your work ethic. If you lack enthusiasm, your customers will notice and feel you are not working to protect them in the best ways possible.

  • Persistence Continue to work hard whether your results are good or bad. This is related to the passion you have not only for your industry but for your customers. Focusing on their needs and wants should be a priority. As you know, an insurance agency is nothing if it does not have customers. In order to provide services that are reliable, you need to do so in a moral, ethical manner.

Continue to reinforce the responsibility you have to your community and industry because, at the end of the day, your decisions affect everything and everyone.

Kenneth F. Petersen, CPCU, is CEO of Encharter Insurance and a 20 year veteran of the industry. Encharter offers insurance services in MA, CT, and NJ with eight offices total. Petersen has worked both as an insurance producer and as an insurance company underwriter for many years prior to starting Encharter.


comments powered by Disqus

Get an E&O Quote

in 10 minutes or less with no obligation

Affordable Premiums, "A" Rated, Admitted Carrier
easy click, quote & bind in minutes
Get a quote

Categories

  • Agency Management for Insurance Agents (77)
  • E&O for Insurance Agents (115)
  • Ethical Issues for Insurance Agents (2)
  • General (31)
  • Health Insurance Issues for Insurance Agents (1)
  • Human Resources for Insurance Agents (52)
  • Insurance Agency Perpetuation Planning (8)
  • Insurance Agent Convention (23)
  • Insurance Agent Coverage Issues (11)
  • Insurance Agent Technology Issues (52)
  • Insurance Companies and Markets for Insurance Agents (43)
  • Latest News (14)
  • Legal Issues for Insurance Agents (4)
  • Life Insurance and Retirement Issues for Insurance Agents (24)
  • Local Meetings (2)
  • Press Releases (30)
  • Professional Development for Insurance Agents (34)
  • Sales & Marketing for Insurance Agents (309)
  • Social Media for Insurance Agents (105)

Latest Articles

5 Traits of Top Employers

How can your insurance company be the best? Customer service is key, and that service comes from your company culture. 

Everything You Need to Know About Wildfires & Flood Insurance

When you think about wildfires, the images that come to mind are images of roaring flames, burning trees, and firefighters doing all they can to contain the blaze. 

Digging Deeper Into Social Media Marketing

When you're working on insurance marketing, demographic data is probably your marketing strategy mainstay. How old are your clients? Where do they live?

Speed Up Your Website and Improve Customer Service

How is a website like a turtle? Hopefully, your website is defined by its strong shell and not by its extremely slow speed.

View All
Keep up to date with our free newsletter, special offers & industry events
chevron icon
Alliance United Progressive Get ITC Infinity Auto Veronicas Insurance Evolution Insurance Brokers EZLynx Omaha National Safeway Insurance Vertafore Western General
chevron icon

call us at: 866.497.9222

Facebook
Twitter
Instagram
LinkedIn

Copyright ©

2019

The American Agents Alliance

All Rights Reserved


Privacy & Terms

Site by Dirigo Design and Development, Inc.

  • Who We Are
  • Become a Member
  • Sponsors
  • E&O Insurance
  • Preferred Markets
  • Conference & Expo
  • Contact Us
  • News

Thanks!

Thank you for contacting us!

Our group will review and follow up within 72 hours.
Thanks for your interest!

Back Home

How to Run Your Agency By the Numbers

Close

Let Us Deliver Live Calls To Your Agency

Close