Facebook vs Twitter: The Great Marketing Debate
With the New Year comes new initiatives and many agency owners are looking into “amping” up their social media strategies.
Define Your Business Goals for the New Year
Is your business ready to say goodbye to 2011? While it is always sad to see another year pass by, the New Year is sure to bring a whole new set of goals and achievements!
Do You Have What It Takes to Motivate Your Employees
As a business owner, you wear multiple hats. You are in charge of hiring the right employees, being the voice of the company, choosing the business insurance, leading your employees to success…it may seem like the responsibilities never end!
Increase Agency Morale Motivate Your Employees During the Holiday Season
As a business owner, you may begin to see a pattern over the years. Your employees will be hard at work and focused year round, until November and December arrive.
Create Festive Content Take Advantage of the Holiday Season
During the holidays, it may be hard to focus on work; especially between all the shopping, cooking and holiday parties.
Blogging Your Way to the Top Creating Educational Insurance Content
If there is one thing we can do as insurance agents, it’s educating our prospects. We spend countless hours creating packaged policies, understanding the coverages, premiums, and liabilities – have we forgotten that our consumers don’t?
QR Codes May be the Next Big Thing for Internet Marketing
As we all know, Internet Marketing has quickly evolved from a basic idea into an essential component for business growth. Many larger companies are on the cutting edge of the latest and greatest sales techniques, one of which is quick response (QR) coding.
Improving Agency Visibility with Blogging Tips for Beginners
There is no shortage of evidence to show that the Internet is a powerful tool. For this reason, people from every type of industry, ranging from Pennsylvania insurance agents to medical providers and auto dealers, have started blogs to share their wealth of knowledge with others who are interested in their field.
How to Close a Sale for Your Small Business
Running a small business is no easy task, especially in this economy. Nevertheless, selling products and services is a must for any company that wants to stay afloat during these rough economic times.
3 Key Twitter Concepts Every Agency Owner Should Know
People who have been in a given business for many years may think they have learned everything there is to know about their industry. While this can certainly add to their success, industry-specific knowledge is no longer enough to attract modern consumers to a business.