So, you have finally committed to dedicating more time to your agency’s online presence, whether by posting blog entries, industry news or simple updates on what’s going on at your office—you’re taking the steps needed to become a much more digital brand.
If you’re one of those people who jokes about barely being able to navigate your email or who wouldn’t know how to begin checking Facebook on a smartphone, then you probably haven’t considered creating a Twitter account for your business.
The use of social media sites has grown to epic proportions since the days when Facebook was strictly used by college students who posted their school information and a photo here and there.
It’s hard to tell exactly what it is that makes someone a successful business person. Maybe they’re naturally good with numbers or have an acute understanding of marketing and advertising.
We have been working on our social media manners at PTL Insurance Brokers since we have started to integrate social media tools into our marketing campaigns.
At Roger L. Stevens Insurance, we know the importance of walking the line between being informative and being a pest.
Imagine a way where you could obtain potential leads without having to make one single cold call.
The social media space is filled with small and local businesses that give a half-hearted effort at maintaining their Facebook, Twitter and LinkedIn profiles.
As business owners and leaders, we should always be looking for ways to take the necessary steps forward in order to improve our insurance agencies and achieve our goals.
As insurance agents we all have our own methods and ideologies about the way we run our business. Although we may have different philosophies and business models, we all share a common goal: to both find and keep prospective customers.