As the owner of an independent insurance agency, I have trouble writing blog posts every now and then. It is hard to stay on top of these efforts alongside writing and selling insurance policies. Are you having the same problem? If so, you may enjoy the solution that our agency has come up with: Video blogging.

Video blogging, otherwise known as vlogging, is up and coming in the social media world. While writing blog posts are important in terms of having fresh website content, vlogging is a great way to switch things up and engage new viewers, fans, and followers. To be honest, many consumers prefer watching and/or listening to a video rather than reading a long blog post. It may also be much easier to record important information, facts and data rather than writing it all out.

Not convinced? Here are three more reasons to take advantage of video blogging:

#1: Richer web experience. Recording a vlog and discussing important points is much easier than writing out thoughts, on both you and the viewer. Viewers will prefer to watch a 30-second clip, rather than skim a 500-word blog post.

#2: Attract bigger audience. It is known that videos tend to attract a much larger audience than a simple blog post. If you post a link to your blog post on Facebook, you may get a few “likes.” However, posting a video with the same information may actually receive more “likes” and views because it is much simpler to take in.

#3: Vlogging is much more personal. Viewers will actually SEE you. They will hear your words and your voice. If viewers hear the passion in your voice and see your facial expressions, they may have an easier time trusting your advice and guidance. This may ultimately lead to a better relationship. I encourage you to try this! As you can see, the benefits are great. Once you record a video or several, you can begin to promote your Youtube channel on your website, Facebook, Twitter and even LinkedIn profile. Spreading the word is the first step to being recognized and seen as a reliable source for insurance industry news and information. Start branding yourself with vlogging efforts, today!

About the Author: Bob Mucci is the VP of Massachusetts-based Wolpert Insurance. As a leading local insurance agency, Wolpert Insurance specializes in providing Massachusetts insurance consumers with reliable commercial trucking insurance, moving, and storage coverage, livery insurance, garage insurance, workers compensation insurance and effective risk management solutions.