Why Press Releases are Important
Did you know writing and distributing press releases for your agency can have a powerful impact on your website’s overall online marketing strategy? Here are some reasons you might want to consider finding a PR distribution vendor and writing press releases:
They can be an excellent source of traffic. PRWeb.com, a PR distribution vendor, consistently ranks in the top referring sites for our agency’s website, which means press releases published on PRWeb generate a good amount of traffic for us.
They are an effective branding mechanism. Because press releases are distributed to hundreds of local and national news organizations and trade publications, the potential of exposing your brand to new audiences is significant.
They can improve the credibility of your VIO for search engines. The links you get back to your site from press releases improve your website’s overall link profile. A link profile is one important factor in determining where a site appears in search results. In order to have a good link profile you need links from other websites pointing back to your website. But the key is that they have to be quality links from reputable sources or the strategy falls on its face. PRWeb and other news organizations are reputable, credible sources, so getting a link from them can improve your site’s link profile. We try to distribute at least one press release per month.