Teaching Winery Clients about Social Media
Does your insurance agency offer winery insurance to customers? This specific and unique group of clients requires protection they can trust. In addition, they should be able to rely on the agent they are working with to answer questions and concerns.
But what if one day a wine industry customer comes to you asking about social media initiatives? Since your agency has experience in this sector, you can provide some simple tips on how they can get started.
According to the Mercury News, a new phase of technological advancement is occurring for many Northern California wineries. They are working to improve their websites and learning to utilize social media tools to engage their customers. Executives at the eighth annual Wine Industry Technology Symposium in Napa were taught why it is crucial to have a presence online and how that will positively affect their customer’s view of their business.
Urge the wineries you work with to increase their presence on Twitter and Facebook.
For Facebook, teach them how to create a Page for the company. Then, show them why updating their status with company news, photos from around the office, fast facts, etc is important for engagement. Also, help them build a community by advising them to search for local businesses and subscribe to their page.
For Twitter, they can find local businesses and residents to follow. Then, they can reach out to those they follow and people that are following them by tweeting relevant content. Show them the advantage of #hashtags and how they can get their winery trending in a group of related tweets. Finally, remind them that the first step to take before beginning anything is to think about the reasons for taking on social media. The main goal is to help build their brand perception and humanize their wineries.
While discovering the online world and social media, you may advise your winery customers to also investigate what their winery insurance has to offer. By protecting their company from covered accidents, you can help them take the proper steps towards better securing their business and a successful future in social media!
About the Author: Wayne Partee, President & CEO of Partee Insurance Associates, was first licensed in 1970 and has more than thirty-seven years experience in all lines of insurance. He is Certified Insurance Counselor (CIC), a professional designation achieved by only a few people in the industry and most recently obtained his Certified Workers' Compensation Advisor (CWCA) designation. Wayne stresses service above all else to his clients and his community. He continues to give his time, talent and treasure to a number of local organizations.