Use Local and Regional Advertising to Expand Your Client Base
When it comes to expanding your insurance client base, you've probably tried about every trick in the book. And while many marketing methods prove to be of the utmost benefit, there are a few that are a complete waste of money. As an insurance agent, you probably only service clients in and around your local community, so this means you should be taking full advantage of local and regional advertising. Here's a quick overview of four local and regional advertising methods you can use to expand your client base.
1) Bulletin Boards
Anytime you walk into a grocery store or a local business, you probably see a cork board or two overflowing with business cards and flyers. Why is it that businesses take the time to put up these small types of advertisements? It's because they work. Even if they only attract two customers per year, these two customers will end up sharing their experiences with friends, family, and coworkers, which increases brand awareness even further. And sticking up a business card on a bulletin board is one of the most cost-efficient forms of advertising you can carry out.
While newspaper advertising can be a bit costly, it proves over and over again to be an effective way to attract clients. You don't have to put an ad in the newspaper every day, but at least once or twice a week can go a long way to spread your brand awareness across your local town, city, and even region. Think of the small local newspapers that are focused on specific communities. Find out what neighborhood associations are located near your agency.
3) Community Facebook Pages
Another great way to take advantage of local and regional advertising is by making postings on community pages. Take for instance that you make regular guest blog postings on a local auto dealership's community page. You will be geo-targeting the exact people who are in need of your insurance services. People visiting the dealership's community page will be looking for vehicles to buy, thus meaning they will need insurance. It's a win-win for you and the dealership.
4) Regional Magazines
If you can advertise in a regional home or auto magazine, this will be of extreme benefit to your agency. Best of all, you'll have a slew of ad sizes to choose from, and you can often choose which part of the magazine you want your ad to appear at. You will also find it beneficial to submit articles related to homeowners insurance or car insurance for these types of magazines, in which case you can mention your agency's business name. There are just a few ideas for how you can use local and regional advertising to expand your client base. For more insurance agency marketing tips for insurance agents, be sure to check out the American Agents Alliance blog.