• contact us
  • log in
Agents Alliance Logo Agents Alliance Logo
  • Who We Are
    • Our History & Mission
    • Board of Directors
  • Member Benefits
    • Member Referral Program
    • E&O Insurance
    • Preferred Markets
    • Agency Management System
      • Agency Matrix
      • Hawksoft
      • QQ Catalyst
    • Agency Services
      • Live Calls/Warm Transfers
      • Hiring & Development
      • Tools & Worksheets
      • Cyber Security Protection
      • Cross Marketing
      • SEO Services
      • VoIP Systems
    • Consulting Services
      • Ganis Consulting
      • Optimum Performance Solutions
    • Educational Discounts
      • The National Alliance
      • The National Underwriter
      • Online CE Courses
      • Harassment Training
    • Legal & Forms
      • Free Legal Hotline
      • Legal Forms
    • Raters
      • TurboRater
      • PL Rater
    • Other Discounts
      • Disability Insurance Program
      • Constant Contact
      • Lenovo Business Products
      • Office Depot
      • UPS Shipping Services
  • Become a Member
  • Conference
    • Conference Overview
    • General Information
    • Call for Presentations
    • 2019 Conference Program
    • Pricing & Registration
    • Photos
    • Hotel Accommodations
    • Golf Tournament
    • Sponsors
    • Exhibitor Information:
      • Booth Registration & Pricing
      • Conference Policies
  • Facebook Group
  • News
  1. Home
  2. Blog
  3. Social Media for Insurance Agents
  4. The Importance of User Reviews

The Importance of User Reviews

  • Christie
  • Friday, September 19, 2014

Over one-third of consumers regularly read online reviews before choosing a service provider, and over 50 percent occasionally read reviews. If you don't have an insurance profile on user review sites, such as Yelp, Google Places, or Angie's List, you risk being invisible to a majority of potential customers. Learn why these reviews matter for all service providers, including insurance agents, and how to improve your profile on these sites.

Why User Reviews Matter

Gone are the days of walking into the local agency or picking a provider at random from the phone book. Consumers have access to a variety of virtual and real feedback loops that make it easier than ever to solicit recommendations for any service provider. To understand why consumers have switched to selecting a provider based on user reviews, think about these reviews from the customer's perspective. Walking into a random store leaves the experience up to chance. You could luck out and receive excellent customer service or a great price, or you could worry that you were overcharged. When you walk into the same shop knowing that it has a 4/5 star rating on Yelp, you feel confident that you'll receive good service and be less stressed. Since it only requires little extra effort on your part to identify good service providers, it's easy for customers to do. If you receive bad service, you can then warn others against that business or service provider. This can irritate service providers, who would rather problems be brought to management attention instead of being aired publicly. Agencies that can rise to the challenge will be rewarded with praise and referrals.

How to Stand Out on User Review Sites

To stand out from your competitors, you must have a profile on user review sites and earn good reviews by providing the highest level of customer service. Start by creating agency profiles on user review sites. Solicit customer reviews with a sign on the counter, a link in your email signature, or a verbal ask. Customers are self-motivated to review when they've had a bad experience. Often, simply asking will lead customers who do use review sites to log on and write a good review of your agency. Monitor feedback on review sites. Reply to positive reviews with a message of thanks. Use negative reviews as learning opportunities. Reach out to customers for feedback and see whether there's a way to actively make things right after the fact. Doing this regularly will boost your level of service online and in person, where it matters most.


comments powered by Disqus

Get an E&O Quote

in 10 minutes or less with no obligation

Affordable Premiums, "A" Rated, Admitted Carrier
easy click, quote & bind in minutes
Get a quote

Categories

  • Agency Management for Insurance Agents (77)
  • E&O for Insurance Agents (115)
  • Ethical Issues for Insurance Agents (2)
  • General (31)
  • Health Insurance Issues for Insurance Agents (1)
  • Human Resources for Insurance Agents (52)
  • Insurance Agency Perpetuation Planning (8)
  • Insurance Agent Convention (23)
  • Insurance Agent Coverage Issues (11)
  • Insurance Agent Technology Issues (52)
  • Insurance Companies and Markets for Insurance Agents (43)
  • Latest News (14)
  • Legal Issues for Insurance Agents (4)
  • Life Insurance and Retirement Issues for Insurance Agents (24)
  • Local Meetings (2)
  • Press Releases (30)
  • Professional Development for Insurance Agents (35)
  • Sales & Marketing for Insurance Agents (310)
  • Social Media for Insurance Agents (105)

Latest Articles

What Are The Best Jobs in Insurance?

What are the best jobs in insurance? That depends on how you define "the best." For some people, the best insurance job is one that provides the most financial security. 

4 Techniques to Increase Insurance Referrals

Do your current clients like you? When you're considering how to improve your insurance marketing, start with the basics. 

5 Traits of Top Employers

How can your insurance company be the best? Customer service is key, and that service comes from your company culture. 

Everything You Need to Know About Wildfires & Flood Insurance

When you think about wildfires, the images that come to mind are images of roaring flames, burning trees, and firefighters doing all they can to contain the blaze. 

View All
Keep up to date with our free newsletter, special offers & industry events
chevron icon
Alliance United Progressive Get ITC Infinity Auto Veronicas Insurance Evolution Insurance Brokers EZLynx Omaha National Safeway Insurance Vertafore Western General
chevron icon

call us at: 866.497.9222

Facebook
Twitter
Instagram
LinkedIn

Copyright ©

2019

The American Agents Alliance

All Rights Reserved


Privacy & Terms

Site by Dirigo Design and Development, Inc.

  • Who We Are
  • Become a Member
  • Sponsors
  • E&O Insurance
  • Preferred Markets
  • Conference & Expo
  • Contact Us
  • News

Thanks!

Thank you for contacting us!

Our group will review and follow up within 72 hours.
Thanks for your interest!

Back Home

How to Run Your Agency By the Numbers

Close

Let Us Deliver Live Calls To Your Agency

Close