Is the Insurance Industry Lagging Behind When It Comes to Cybersecurity (During COVID-19)?

Is your company at risk during COVID-19? Even if you manage the changing workload and numerous changes that come with running a business during a pandemic, you could be brought down by security issues. What cybersecurity concerns are of particular interest to insurance agencies? 

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Building Your Insurance Agency with Referrals During a Time of Crisis

If your business has stalled or you're looking for new ways to expand during the COVID-19 crisis, how can you build your insurance agency up again? Even if your marketing budget has decreased, you can still get the word out about your business. 

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Trust, Tradition and Marketing to Millennials and Gen Z During the COVID-19 Crisis

Building trust in your insurance agency is core to keeping your current clients and gaining referrals for the future. During a challenging time for your business and your clients, communication is key. During the COVID-19 crisis, how can you continue to build trust with your Gen Z and Millennial clients?  

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Should You Rebrand Your Agency During or After the COVID-19 Pandemic?

If you've been considering rebranding your insurance agency, is this a good time or a bad time to rebrand? Rebranding your agency comes with many considerations at the best of times. Should you rebrand during COVID-19, and if so, what direction should you take?  

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How Can You Make Insurance Marketing Experiential during COVID-19?

With more people at home, how can you reach out to your clients with experiential marketing? In 2020, marketing has changed. Experiences have changed. In fact, the ways in which your clients are interacting with your business may be very different than they were just a few months ago. 

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How to Maintain Communication With Your Clients During COVID-19

During COVID-19, you may not be able to see your clients, but you can still be a good communicator. Maintaining communication with your clients is essential to creating and maintaining outstanding client relationships. As clients' personal circumstances change due to COVID-19, they may need to connect with you to change their insurance. 

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Covid-19, Agency Value, and Insurance M&A: Guest Post by Jon Persky

The changes to our way of life have substantially changed (at least temporarily) due to Covid-19. But how does that affect agency value and your plans to buy or sell an agency? While the insurance industry is relatively recession proof, Covid-19 can and will have an impact on insurance industry M&A in addition to how we currently run our agencies.

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