Highlights Email can be personalized to have a greater impact on the recipient. Email can be easily tracked so that you have the information you need for tweaks and improvements.…
About The Author: Connor MacNeil is the founder of Jump Suit Group - A digital marketing agency based out of Boston, MA. JSG has partnered with American Agents Alliance to…
About The Author: Connor MacNeil is the founder of Jump Suit Group - A digital marketing agency based out of Boston, MA. JSG has partnered with American Agents Alliance to…
Overview: Even well-established agencies need to focus on growth. In this article, we discuss three ways to do that: Build a specialty Get involved in your community Solicit feedback from current…
Insurers, along with many other industry professionals, have access to more data than has ever been available before. Every day, more and more consumer data is collected and disseminated. Insurers…
As the new year rolls in, both individuals and businesses start setting goals for themselves for the new year. Insurance marketing is changing, so agencies need to change with it.…
The nature of the insurance industry is that sometimes, even when everyone involved has the best of intentions, clients face challenges. And even though you might believe that everyone at…
Whether you need help with insurance marketing or to grow into entirely new markets, the American Agents Alliance can help. Some accounts are more profitable than others. But what makes…
How can you best market to families who are in transition? While transitions happen all of the time, they are certainly more acute and common during a crisis like the…
How can your insurance agency best nurture your leads? Specifically, what schedule works when you try to turn cold leads into warm leads? Nurturing leads is the balance between too…