Develop Your Customer Nurturing Strategy to Grow Leads and Sales
Sales is about more than just selling a product. Your customer nurturing strategy is just as important as closing the deal. When it comes to purchasing an expensive and complicated…
Building Relationships From Home — How to Build Connections Virtually
Strong relationships are an important part of being an insurance agent. But now that we live and work remotely much of the time, you may be wondering how to build…
New Negotiation Skills — Update Your Negotiation Tactics for Success
Many leadership skills are critical for agents and brokers — and negotiation tactics top the list. As an agent, your job is about advising and educating people. You have to…
7 Ways to Engage With People You Meet at Industry Events
The return of in-person industry events is a great sign! But if you’re starting to attend conferences again, you may want to try some new networking event tips. Refresh your…
Insurance Industry Trends and Predictions for 2022
As we start to say goodbye to 2021, our thoughts turn to a restful holiday season to end a busy year. Reflect on your successes and lessons learned from the…
Top Ways to Use Your Holiday Sales Leads in the New Year
The holidays are a wonderful time to connect with friends and family — and with prospective clients. Find creative ways to use your holiday sales leads come January for a…
Independent Insurance Agents Have to Compete With Direct Agents — Play to Your Strengths
Local and independent insurance agents are an important part of the insurance value chain. But sometimes competing with direct agents and the many other channels can feel challenging. The good…
2021: Year in Review — Insurance Industry Trends and Lessons Learned
2021 has been another busy year in the risk and insurance business. Let’s review insurance industry trends, key activities, and more as we look back at the year. After reflecting…
Email Marketing Made Easy: Check Out These Six Apps
Even now, email is essential to digital marketing. Email marketing doesn’t create “spam.” It develops connections with your customers and helps maintain your online presence. Before you believe all email…
Top 5 COVID-19 Marketing Tips for Small Businesses
Everything about our world is different since the pandemic, including your COVID-19 marketing strategy. There is no going back to the way things were—changing conditions are the new normal. Businesses…