Insurance Industry Trends and Predictions for 2022
As we start to say goodbye to 2021, our thoughts turn to a restful holiday season to end a busy year. Reflect on your successes and lessons learned from the…
Top Ways to Use Your Holiday Sales Leads in the New Year
The holidays are a wonderful time to connect with friends and family — and with prospective clients. Find creative ways to use your holiday sales leads come January for a…
Independent Insurance Agents Have to Compete With Direct Agents — Play to Your Strengths
Local and independent insurance agents are an important part of the insurance value chain. But sometimes competing with direct agents and the many other channels can feel challenging. The good…
2021: Year in Review — Insurance Industry Trends and Lessons Learned
2021 has been another busy year in the risk and insurance business. Let’s review insurance industry trends, key activities, and more as we look back at the year. After reflecting…
Email Marketing Made Easy: Check Out These Six Apps
Even now, email is essential to digital marketing. Email marketing doesn’t create “spam.” It develops connections with your customers and helps maintain your online presence. Before you believe all email…
Top 5 COVID-19 Marketing Tips for Small Businesses
Everything about our world is different since the pandemic, including your COVID-19 marketing strategy. There is no going back to the way things were—changing conditions are the new normal. Businesses…
What Does Agency Retention Look Like at Scale?
Millennial shoppers believe there’s always a better deal to be found, and that puts insurance agencies on the hotseat come renewal time. Proactivity is a must. By the time clients…
4 Top Ways to Leverage Social Media for Marketing Success
According to a recent Aon Programs survey, one in every three insurance agents thinks social media will give them their greatest marketing lift in 2021, with many counting on Facebook…
Marketing Your Insurance Agency 101: Embracing Digital
The American Agents Alliance is excited to team up with Jump Suit Group to help their members grow their agency using social media, Google, and their website. About Jump…
Using the Internet to Grow Your Agency
What you will learn in this article: How small independent agents can grow their book of business using the internet Why the internet is a great tool for lead generation…