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Don’t Use Email to Sell to Your Subscribers [Do This Instead]
Highlights It’s easy to ignore, delete, or mark an email as spam. This makes it an ineffective tool for sales. There are ways to use email that will help keep…
How Your Agency Can Dominate on Google
What You’ll Learn: How Google’s Algorithm Works How Ranking on Google Helps You Grow Action items you can apply to your agency “Google It” The answer to every question…
Should Your Agency Automate Email Marketing? Here’s How to Know
Highlights If your agency is understaffed, automated email marketing can free up some staff hours. Automated email marketing can help you keep up with the competition. Automated email marketing can…
How to Use Facebook To Generate New Premium
What you’ll learn in this article: Targeting commercial lines accounts with Facebook The most effective content for your ads Things Are Getting Creepy Have you ever been on a…
Why Your Agency Needs a Strategic E-Mail Marketing Campaign
Highlights Email can be personalized to have a greater impact on the recipient. Email can be easily tracked so that you have the information you need for tweaks and improvements.…
Why You Need To Invest in Your Website
What you’ll learn in this article: Why your website is the face of your business How your website can generate new business How to rank your website on Google …
How To Market Your Insurance Agency on a Budget
The Internet is Affordable The internet has made it incredibly cost-effective to market any business, simply because of how fast and efficiently you are able to reach your target audience.…
3 Things an Established Agency Can Do to Bring In New Business
Overview Even well-established agencies need to focus on growth. In this article, we discuss three ways to do that: Build a specialty Get involved in your community Solicit feedback from…
Better Ways for Insurance Agencies to Use Customer Data
Insurers, along with many other industry professionals, have access to more data than has ever been available before. Every day, more and more consumer data is collected and disseminated. Insurers…
Insurance Marketing Tips For 2021
As the new year rolls in, both individuals and businesses start setting goals for themselves for the new year. Insurance marketing is changing, so agencies need to change with it.…