Reading your online reviews can make you feel terrific - or it can make you feel terrible. After all, if your insurance company gets a poor review online, it can affect whether or not new clients choose to come to your business.
Is LinkedIn just for stodgy business people? While it is a business platform, LinkedIn is actually experiencing a renaissance of sorts.
Here comes another generation of insurance clients: Generation Z. Believe it or not, those who were born in the mid-1990s into the 2000s are your newest insurance clients.
When you're working on insurance marketing, demographic data is probably your marketing strategy mainstay. How old are your clients? Where do they live?
If you think that networking is about attending conferences and workshops, you're only partly right. Networking isn't just about attending events.
What should you be doing on social media? Since social media became essential for business promotion, this has been the perennial question.
How do social media marketing and your insurance agency connect to each other? While you may use social media as part of your personal life, using social media marketing for your business requires another level of expertise altogether.
Insurance agent marketing is a tricky business. You want to be honest and polite, yet you need positive online reviews to ensure that people continue to come to your business.
Are people talking about your insurance agency online? If the thought makes you cringe, you may need to manage your online reputation. The online world is a place where people are there to chat about what makes them happy and what makes them furious.
Should you join social networks to help make your business connections stronger? Sometimes, it can seem like social networking is a way to spend a lot of time and not really a networking venue at all.