Insurance lead generation comes in different forms. Traditional marketing examples include direct mail, print advertisements, and television broadcasting. But search engine optimization and social media marketing are currently some of the strongest ways to generate leads for your insurance agency.

Search engine optimization is a digital marketing process that increases your agency’s visibility on organic search results. It often goes hand-in-hand with paid ads. Social media marketing also brings you closer to your prospects; the platform depends on which sites your target audience visits the most.

These marketing methods are all available through the American Agents Alliance.