SEO, or search engine optimization, is not just a buzzword in the online marketing world. Strategic SEO brings value to your insurance agency, helping you reach more clients.
SEO changes continuously, so keeping current with new trends is important. Keywords specifically have long been a key factor for SEO best practices. While this is still true, SEO guidelines are beginning to follow how people are using technology to search for answers online.
In online searches, you may enter “insurance agencies” and retrieve thousands, if not millions, of hits in your search engine results. Google’s most recent Hummingbird algorithm has further defined this search process by favoring conversational search.
Instead of using keyword phrases, online users are asking complete questions like, “Where can I find an insurance agency in my area?” Using keyword-rich content increases your SEO value in the eyes of Google and other search engines. The outcome: better search results for your agency and increased potential to bring in new clients.
We at American Agents Alliance are here to help insurance agents grow by giving them tools to succeed. Want to learn more about the value of being a member? Contact us today!