As the old adage goes, it's easier to retain a client than to cultivate a new one. But, maintaining a client relationship takes work, too.
How can you get clients to come to you for new services?
One effective way to gain additional business is to reach out to clients first. Experts at Forbes recommend reaching out to clients with ideas and opinions when there is breaking news in your field. Don't use this contact to try to push a sale; the point is to be helpful and give your client valuable advice. This guidance can be provided in a number of ways. Some agencies maintain a regularly updated blog. Others choose to communicate with existing clients through a mailed or email newsletter.
Whichever you choose, make sure that your contact information is easily accessible so that clients can act on your advice and reach out to you. Over time, your efforts will build a solid relationship that benefits both your firm and your clientele.
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