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How to Grow Your Insurance Agency

All business owners search for ways to grow their business and help it reach its full potential. To help you grow your agency as an independent insurance agency principal, consider these helpful tips:


Implement social media:

With sites like Twitter, YouTube, and Facebook, you can easily communicate with your clientele and advertise for free. Therefore, you should be utilizing social media as you grow your insurance agency. Post updates on Facebook and Twitter about new products or services, or send coupons or incentives through these platforms. The idea is to keep your insurance agency at the forefront of your clients’ minds at all times, and social media is a great way to accomplish that goal.


Automate and outsource:

When it comes to growing your insurance agency, investing a small amount of money through outsourcing and automation can lead to big savings and business growth. Automated features save you the cost of labor and will help you set aside or invest money for your agency overtime. The goal is to free up your time and your employees’ time by automating and outsourcing aspects of your business that are applicable.


Wow your clients:

When clients are consistently getting more than they expect, they will be happy enough with your services to recommend your agency to their friends. You can make them feel valued by giving them freebies in exchange for their business. A good example of this principle is offering an e-book or similar product as an incentive for either acquiring your services or referring their friends to you.

For more information about growing your insurance agency, contact us at American Agents Alliance.

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