If you're using social media for your insurance marketing, it can quickly get overwhelming. There are so many different social media platforms, and you only have so many hours in the day. According to Search Engine Journal, "without using tools to help manage social media, there truly aren’t enough hours in the day to get everything done that needs to be done." How can you juggle all of these social media accounts and get the most from your online presence?
Determine Your Highest-Impact Platforms
When you're feeling overwhelmed, examine your social media presence before you take the leap into new programs that will help you manage your accounts. Consider the following regarding social media accounts to use:
Where are your clients and leads? What is their preference for social media accounts?
Where do you get the most discussion and shares?
What platform yields that best ratio of clicks to actual purchases?
Do you need multiple social media accounts for different aspects or locations of your business? Some businesses do, and according to the Digital Marketing Institute, "maintaining social media accounts for different products and services can help avoid confusion and streamline the buying cycle." However, this also makes your social media management more complex.
What platform suits the information that you already create about your business? For instance, if you like doing short informative photos or videos, Snapchat or Instagram could be a good choice for your business. If you enjoy infographics or disaster prep hacks, a platform like Pinterest could be helpful for marketing. Each platform will encourage you to market differently, and you need to play on your natural strengths.
Centralized and Informed Social Media Marketing
After you know on which platforms you want to post, you're ready to choose an insurance marketing support system. If you have to log in and log out of each individual platform, it can take you ages to complete your social media posts. Instead, use a marketing tool to help you create and pre-plan your posts. These marketing tools can also give you more information about what's out there and what content might be successful.
Buffer Publish supports Facebook, Instagram, Twitter, LinkedIn, and Pinterest and allows you to share, schedule, and analyze data.
Sprout Social also allows you to publish from one location and gives you information on engagement and analytics.
MeetEdgar helps you send out fresh content by scheduling certain types of content on certain days and cycling through older content.
PostPlanner can help you make better choices for your content by examining areas such as topics, trends, keywords, and hashtags.
SEMRush has a focus on keyword research and SEO and allows you to schedule multiple posts from one place.
Add Data Analysis
One additional timesaver is to either use a publishing tool that provides you with data analysis or to use another tool that sends you reports about all of your social media accounts. That way, you don't need to go hunting within the accounts to see how your posts are doing. A tool such as SumAll brings together reports from Twitter, Instagram, Facebook Pages, LinkedIn Company Pages, and Shopify to give you a thorough snapshot of how your social media accounts are doing. Buzzsumo allows you to see what articles do well in which channels without having to log in to those different channels. It also has an idea generator that allows you to determine what your next steps could be, whether it's creating new content or finding shareable articles.
At American Agents Alliance, we're focused on helping you build your insurance business. Whether you're a new business owner or you've been in business for many years, we'll help you support the development of your insurance agency. Contact us today.