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Insurance Marketing: What’s Your Mobile Search Strategy?

Mobile search is taking off, and if you aren’t ready for it, it could have a major impact on your insurance agency’s bottom line. But don’t take our word for it. Look at these recent study results:

  • The number of mobile searches rose 26% between March 2012 and December 2012, from 90.1 million to 113.1 million;

  • During roughly the same period, desktop searches  were down 6%;

  • Mobile search queries are expected to overtake desktop searches by 2015.

Here are some steps to take to make sure your agency’s site is mobile-friendly:

  • Make sure your website is optimized for mobile use so it downloads quickly and renders well on mobile screens.  Don’t assume your site will be “fine” on mobile; access it on different devices – smartphones, iPhones, and tablets – to make sure it looks good.

  • Make content fun and engaging to attract busy people on the move. People using mobile devices are usually on the go, so make your content compelling enough to earn some of their undivided attention.

  • Add an app to let customers take advantage of self-service options. The popularity of apps is on the rise; people love their convenience and ease of use. Make sure your app is colorful and consumer-friendly for best results.

Having a great mobile experience is one powerful way to set you apart from your competitors. Use these ideas to get started today and visit the American Agents Alliance website to learn more.

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