What is omnichannel marketing? It might sound like a futuristic marketing technique that's unreachable for your business, but omnichannel marketing is really a term for marketing integration.
John Sauerland, Chief Financial Officer, Progressive Insurance
As the Chief Financial Officer at Progressive Insurance, John prides himself in staying ahead of emerging technology and trends like autonomous vehicles, artificial intelligence, and how consumers' buying behavior is changing the way we all acquire and service customers.
In this powerful keynote session, you will learn:
- How the industry is performing nationally and in California
- What he sees on the horizon for the industry and agents
- How emerging technologies may shape the industry
- How Progressive plans to continue to advance the independent agent channel by maintaining its leadership in adopting new technology for agents and customers alike
John Sauerland's Bio:
John has served as the Chief Financial Officer of The Progressive Corporation since April 2015. With our California Agency Drive business organization reporting to him, he follows emerging California business and technology trends closely. Prior to his current role, he was Progressive's Personal Lines Group President for eight years, responsible for the company's primary business unit with $17 billion in revenues. During his tenure as Personal Lines Group President, Progressive introduced many innovations that contributed to Progressive's leadership and growth in the industry.
John has held a variety of other positions in claims management, general management, and product management since he started with the company in 1990 as an intern.
John, who has a Bachelor of Science degree in Applied Mathematics from UCLA and an MBA from The University of Chicago, resides in Shaker Heights, Ohio, with his wife Leanne, sons Ted, Will, Jeff and Mark and their dogs Chloe and Layla.