Progressive Insurance invites you to attend Local University—a half-day workshop about Internet marketing for San Jose & Campbell area businesses. $129 $65 when you register by April 30th with the PROGRESSIVE discount code.
Thu, May 1st: 8:30am-1:00pm seminar in Campbell, CA
Progressive Insurance is bringing in some of the nation’s leading online marketing experts for an intensive, four-hour crash course in Internet marketing that will help you navigate the possibilities for marketing your business on the web. You’ll learn Search Engine Optimization tips and techniques that will lead to sustained, long-term search engine rankings (and new customers).
SEMINAR AGENDA Introduction to Website Optimization
Learn how search engine results are generated and some of the major opportunities for small businesses to improve their visibility, including tactics to use on your own website to improve its ranking potential.
The ABCs of Local Search
In this session, we’ll dive into topics including how to rank well for searches in the Campbell/Mt. View area and its surroundings, including presentations from Google, Bing, and how to make sure you convert searchers into customers.
Understanding Your Website Traffic
Learn the basics of Google Analytics, including how to gain insight into your website’s traffic sources and convert more “visitors” to “customers.”
Getting Social Online
We’ll help you navigate the world of social internet marketing, including strategies to engage with customers and prospective customers using the most popular social media tools like Twitter, Facebook, Google Plus, and blogs.
Internet Marketing for the Do-It-Yourselfers
Learn about some low-cost and free tools to consider if you’re just getting started on the web—and questions to ask if you’re thinking about bringing in a professional.
Capacity is limited, so sign up today! Sign up at localu.org/progressiveca