Lifetime Value Retention
Start with your current retention rate and your desired retention rate. This tool will calculate the extra months & years the average account will stay on your books. Add in the number of accounts you have, the average commission per account and your desired profit percentage. This will show you the increase profit per year and for the extra time you keep the accounts. With this information, you can determine the maximum you can invest / spend to increase your retention rate while increasing your profitability.