Can you believe another year has passed? Now that January has passed, it is safe to say that 2013 is in full swing. Has your agency been sticking to its goals and resolutions? We sure hope so! Our agency has been focused on improving our social media strategy. It may seem simple to post once a day and wait for fans and followers to come to you, but that is not a “strategy.”
If you find your agency doing this, it may be time to think about revamping, as well. To get you started, our agency would like to share a few of our motives with the rest of the agents out there. We understand that it may be hard to find time for social media, but these initiatives are crucial to improving your online presence. Here are four social media strategies to focus on in 2013:
#1: Social media contests.
Have you ever held a contest on your Facebook page? This is a common strategy and has proved to work. You can hold contests such as “The Cutest Pet Contest,” where fans post pictures of their pets to your page. The pet with the most likes will win and the winner gets a gift card! This is a great way to grab attention, engage and build your audience.
#2: Take and post original photos.
Instagram has really made a name for itself in 2012. Now that 2013 has arrived, it may be time to embrace this app. Take photos around the office or even outside of the office. You can post them to your Facebook and Twitter pages with ease AND with captions. You may notice an increase in “likes” and “RTs” by doing so. Give it a shot!
#3: Talk WITH fans and followers, not TO them.
You may be sending out status updates and tweets all day, but do you ever take the time to interact? It is important that you single out your fans and followers every once in a while. Even a simple “Hello, how are you?” will suffice! Start small and before you know it, you will be having full-blown conversations on your pages.
#4: Hire an intern.
If you do not have the time to post on Facebook and Twitter as much as you would like, why not hire an intern? He or she may need college credit or you could pay them a stipend. It is inexpensive and will make a world of a difference for your social media sites. Whether you decide to work on all four of these initiatives or decide to focus on one goal at a time, you are sure to see an improvement. Fans and followers will be happy to see this change, too! No one wants to be a fan/follower of boring content. So what are you waiting for? Create engaging and authentic content to share with the local communities and your clients, starting right now!
About the Author: McCoy Insurance Services is a full-service insurance agency serving individuals, families, and businesses in Galena, The Galena Territory and Jo Daviess County in Illinois.