The American Agents Alliance
2024 Conference & Expo

September 19-21, 2024 | Palm Desert, CA
The largest P&C event in the west.

COVID-19 Conference Policy

Proof of COVID-19 Vaccination OR Negative COVID-19 Test Required to Attend Conference – The State of California requires all conference attendees and exhibiting partners to provide COVID-19 vaccine verification OR a negative COVID-19 test taken within 72 hours of their attendance. Pursuant to the state’s guidelines, self-attestation will not be accepted, and face coverings are required for anyone NOT vaccinated. The American Agents Alliance strongly encourages everyone to wear a face covering at the conference, regardless of vaccination status.

The American Agents Alliance 2024 Conference & Expo

The Largest P&C Event in the West

The American Agents Alliance Conference & Expo will take place September 19-21, 2024 at the beautiful 4-star JW Marriott Desert Springs Resort & Spa in Palm Desert, California. The conference offers independent insurance agents and brokers the opportunity to obtain carrier appointments, participate in continuing education courses, and enjoy numerous networking opportunities.

In addition to honing your professional skills with valuable courses and workshops, this year’s insurance conference and expo will introduce you to many social opportunities. Don’t miss our annual golf tournament, hospitality receptions with live music, special events, and more! Be prepared to build your network while having a great time.

Please note:
The American Agents Alliance follows all government health and safety regulations.

bluearrow This event is made possible, thanks to the generous support of our sponsors. bluearrow

2024 Conference Highlights

View past conference photos here.

Prof Dev and Networking Ops

Prof Dev & Networking Opps

Professional development & networking opportunities abound for insurance agency principals, staff and industry professionals.

Golf Tours Luncheon

Golf Tour & Awards

Enjoy the camaraderie of our annual golf tournament at the legendary Desert Springs Golf Club designed by course architect Ted Robinson.

Keynote Speaker

Keynote Speaker

This must-attend keynote session, presented by a leading industry expert, is open to all conference attendees.

CE Courses

CE Courses & Workshops

Highly valuable CE courses and workshops are taught by leading industry professionals in sales and marketing, personal and commercial lines, technology and more.



Expect a stellar offering of exhibitors and products meeting all your insurance needs. Visit the trade show floor for chances to win prizes from each exhibitor. 

Events Galore

Events Galore*

Don’t miss Casino Night with live entertainment, Thursday night’s Welcome Mixer*, Friday night’s Happy Hour*, and Saturday night’s Dinner Mixer.*
*Tickets required to attend events.

Palm Desert

Stunning Palm Desert

Set against towering mountains, rolling greens, and sprawling lakes, the JW Marriott Desert Springs Resort & Spa will not disappoint.

Chances to Win Big

To add to the fun, enter to win big with $10,000 in cash giveaways and daily prizes.

Complimentary Lunch

Fri & Sat Complimentary Lunch

All registered attendees receive complimentary lunch on both Friday and Saturday, along with a mouth-watering Saturday-dessert bar.

Agent and Broker Registration

Available Soon

Our 2024 Conference & Expo is scheduled for September 19-21, 2024 at the beautiful 4-star JW Marriott Desert Springs Resort & Spa in Palm Desert, California. Make sure to register early. We look forward to seeing you in September!

Exhibitor and Sponsorship Opportunities

Available Now

The American Agents Alliance is thankful for the continued generosity of our exhibitors and sponsors in support of our mission to empower independent insurance agents and brokers to thrive through advocacy, education, and networking. We offer a wide variety of opportunities for exhibitors and sponsors, all allowing for ample visibility. Our work would not be possible without the overwhelming support of partners like you.

Questions about our conference and expo?

Valued Sponsors