Conference Agent & Broker Registration
September 16-18, 2027 | Palm Desert, CA
The largest P&C event in the West.
Find The Right Pass For You
Whether you’re attending the full conference, visiting the expo hall for a day, or attending our golf tournament, we offer four registration options to match your experience.
Full Producer Pass
3-Day All Access- Fee Includes:
- > 2-Day Expo Hall Access
- > All CE & Workshops
- > Thursday Evening Mixer
- > Friday Artisan Boxed Lunch
- > Friday Evening Mixer
- > Saturday Artisan Boxed Lunch
- > Saturday Expo Dessert
- > Saturday Keynote Address
- > Saturday Dinner & Mixer
- > Saturday Casino Night
- > Eligible for $5000 Drawing
Friday Producer Pass
1-Day Session Access- Fee Includes:
- > 1-Day Expo Hall Access
- > Friday CE & Workshops
- > Artisan Boxed Lunch
- > Eligible for $2500 Drawing
Saturday Producer Pass
1-Day Session Access- Fee Includes:
- > 1-Day Expo Hall Access
- > Saturday CE & Workshops
- > Saturday Keynote Address
- > Artisan Boxed Lunch
- > Saturday Expo Dessert
- > Saturday Casino Night
- > Eligible for $2500 Drawing
BOG Pass
Limited Access- Pass Includes:
- > 1-Day Expo Hall Access
- > CE & Workshops
Member Rates & Policies
To qualify for member pricing, attendees must be current American Agents Alliance members in good standing. You may become a member here.
Conference pass cancellations received before September 1, 2027, are subject to a $50 cancellation fee. No refunds will be issued after September 1, 2026.
Conference badges must be worn at all times. Badges and event tickets are non-transferable without exception.
For safety and event compliance, children under 18 years of age, strollers, and animals are not permitted on the trade show floor, with the exception of certified service animals.
Get Your Agent/Broker Full Pass Today!
Agent/Broker Full Pass* – BEST VALUE!
$455 per member | $510 per non-member
Pass includes all CE, hospitality receptions, sponsored meals, trade show, beverages, and entertainment during all days (Thurs, Sept 24–Sat, Sept 26) of the conference. These include:
- Thursday Evening: Welcome Mixer
- All CE Courses and Workshops
- Friday Boxed Lunch
- Friday Trade Show Floor Entry
- Friday Evening: “A Very Happy Hour” Mixer
- Saturday Keynote Address
- Saturday Boxed Lunch
- Saturday Trade Show Floor Entry and Dessert
- Saturday Evening: Grand Finale Dinner Mixer
- Casino Night (with live entertainment and music all night long)
*Golf and hotel not included; must be purchased separately.
*Only attendees who register for the agent/broker full pass are eligible for the $5,000 Progressive cash drawing to be held on Saturday at the general session keynote at 11:55 a.m. Must be a licensed agent 18 years or older.
Agent/Broker Friday Trade Show Only Pass*
$235 per member | $265 per non-member
Pass includes Tradeshow, CE, and workshops only on Fri, Sept 25. (No Friday Evening “A Very Happy Hour” Mixer.)
*Golf, evening events, and hotel not included; must be purchased separately. Must be a licensed agent 18 years or older.
Agent/Broker Saturday Trade Show Only Pass*
$235 per member | $265 per non-member
Pass includes tradeshow, CE, workshops, and Casino Night only on Sat, Sept 26. (No Saturday Evening Grand Finale Dinner Mixer.)
*Golf, evening events, and hotel not included; must be purchased separately. Must be a licensed agent 18 years or older.
A La Carte Add-Ons
The pricing listed below is for those interested in adding events to a one-day trade show pass only. Subject to availability.
- Thursday Evening: Welcome Mixer
$115 per person
6:00 p.m.–7:30 p.m.
Enjoy food, drinks, and live music. - Friday Evening: “A Very Happy Hour” Mixer
$115 per person
5:30 p.m.–6:30 p.m.
Stop by for a cocktail and networking during this one-hour mixer. - Saturday Evening: Grand Finale Dinner Mixer
$165 per person
7:00 p.m.–8:30 p.m.
Join us for entertainment, food, and drink with your peers at this networking dinner. - Child Saturday Dinner
$100 per child
Golf Tournament
$285 per person (or $260 per golfer with purchase of agent/broker full pass)
Date and Time:
- Thursday, September 24
- 6:00 a.m: Check-in at Golf Course
- 7:00 a.m: Shotgun Start
- Awards presented Thursday evening
Pricing:
- $285 per golfer (or $260 per golfer with purchase of agent/broker full pass).
- Price includes green fees, golf cart, golf hat, lunch, and awards.
- Pricing is for agents and brokers only.
Member Rate/Policies
To qualify for the member rate, you must be a member of the American Agents Alliance in good standing. No refunds on conference passes will be given after September 1, 2026. Cancellations made before September 1, 2026, will be subject to a $50 fee. Badges must be worn at ALL times. Badges and tickets are non-transferable—no exceptions. No children under 18 years of age, Strollers and Dogs (unless certified service dog) on the trade show floor—no exceptions.
Connect With Us
For support or questions: info@agentsalliance.com
E&O Insurance for Insurance Agents
- A-rated & admitted carrier
- Special rates for new agents – as low as $650
- No fee monthly payment plans
- Cyber liability extension included
- Affordable premiums
- First dollar defense; deductible applies to damages only
- And much more!
