A social media presence helps your insurance agency connect with clients and build your brand. It increases peoples' trust in your business and allows you to connect with clients at a visible, one-on-one level. As you develop your presence on Facebook, what does your insurance agency need to know?
Why Choose Facebook?
According to Oberlo, Facebook is still the most popular social media platform. While there are many different social media platforms from which to choose, including LinkedIn for business connections and Instagram and Pinterest for visual content, Facebook provides broad coverage to a wide group of people. Your agency can begin with Facebook and branch out when your capacity allows.
Setting Up a Facebook Page
Setting up a Facebook page is relatively easy. However, you will need to develop a personal Facebook account first if you don't have one yet. According to HootSuite , "before you can sign up for your Facebook business page, you need to log into your personal Facebook account. But don’t worry—the information from your personal account will not be publicly visible on your business page."
Go to the Create area of Facebook, where you will find the basic infrastructure for setting up your Facebook page. You will need to:
Choose a page name.
Choose a category for your business.
Describe your business.
Fill out the "About" area for your business.
Be ready to enter business contact information.
Make sure that you have a business and cover photo.
Choose images for your page that reflect your insurance marketing brand.
Branding Your Page
As you set up your Facebook page, consider how you'd like to brand your business on the platform. You will need a name and logo for your profile photo, and you'll also need a cover photo, which you can change throughout the year if you wish. You can add photos from your agency's events, and you can add events such as webinars in the Events section of the page. As you would with any written material from your business, consider carefully what kind of image you project through the writing and images that you place on your page. These form part of your business brand. This includes the responses that you give to peoples' comments on your Facebook posts. Make sure that you're ready for digital dialogue.
Monitoring Your Page
Once you've developed a Facebook presence, you need to monitor your Facebook account, including the messages on your page. Go to the bell icon on the top right-hand side of the page to note anyone who may have tagged your business in a post. Regular posting and monitoring of your account and your mentions are essential so that you maintain control of what is happening on your page and can respond to questions, applause, and reviews of your business.
If you're looking for tools to assist with your insurance agency's digital marketing, connect with us at American Agents Alliance. Whether you need insurance marketing education or new E&O insurance , we're here to help you with our many membership benefits .