Google Alerts may well be the best underused tool on the internet for any business, including insurance agencies. Unlike a search engine, Google Alerts is a change detection and notification system (CDN). How the system does that is irrelevant compared to the fact that it, in fact, does what it does. What it does is keeps users informed on the very latest, user-targeted items of particular interest. Here are 10 reasons you should be using Google Alerts for your insurance agency.