The Alliance Launches Redesigned Member Website

The Alliance Launches Redesigned Member Website

(Orig Post Date 5/12/2009) May 11, 2009 – The American Agents Alliance, California's leading non-profit independent insurance agent association, has launched a completely redesigned and interactive website this week.

The site is designed to enable members to more conveniently access the benefits of membership in the Alliance and completes the association's re-branding efforts. "Over the past year, we have listened closely to our members and we have dramatically enhanced the value we provide to our independent insurance agent members and company sponsors.

The new website reflects the input we received from our members and sponsors, and allows the expanding benefits of membership in the Alliance to be accessed online," said Michael D'Arelli, the association's executive director. "Now independent insurance agents can conveniently access our members-only E&O, register for our preferred personal and commercial lines workshops, local meetings and special events, access discounted products and services, view the association's legislative bill tracking, and obtain answers to questions from industry experts through our interactive forum," said D'Arelli.

The association has grown since its humble beginning in 1966, with a marked increase in membership occurring in the last year. In this difficult economy, producers are really responding to the live workshops provided by the Alliance, where producers are trained to write preferred personal and commercial lines, retain more business, round-out accounts, and ultimately transition to their own direct carrier appointments. "Serving the needs of our members is paramount to our success," added D'Arelli. "Unlike other producer trade associations, the Alliance is run by producers, for producers. As a licensed broker-agent, I am uniquely aware of the needs of our members on Main Street. We are continually striving to improve our core constellation of member benefits and deploying a new member-friendly website was the natural next step."

About the American Agents Alliance: 

Founded in 1966, American Agents Alliance is a member-driven association of insurance professionals and their business and industry partners. Headquartered in Sacramento, California.  The Alliance provides its members with aggressive advocacy, education, and a variety of business and professional development tools.

Leave a Reply