On April 21, Google released a significant search algorithm update that will affect the results generated by mobile searches. Because of this change, creating a mobile-friendly insurance agency website is more important for businesses than ever before.
About Mobile-Friendly Websites
A mobile-friendly website is a website specifically designed for viewing on a mobile device, such as a smartphone or tablet. Although traditional websites can usually be accessed using these devices, reading and navigation are often difficult because they are intended for viewing on a larger screen. Mobile-friendly websites, on the other hand, are intended for smaller screens, so mobile users are able to read content and navigate with ease.
Why It’s Important
According to Inc., approximately 60 percent of online traffic is now generated via mobile devices. In light of this statistic, Google is doing whatever it can to accommodate these users and ensure that they are able to find the information they need easily. To ensure that mobile users have the best possible experience when searching, Google has changed its algorithm so that mobile-friendly websites will be favored over sites that are not mobile-friendly whenever searches are performed using a mobile device.
Preparing Your Website for Mobile
In order to win favor under Google’s new algorithm, businesses need to provide mobile-friendly versions of their websites that will appear when their sites are accessed by mobile devices. These websites should feature simple navigation and larger text. They should also load quickly and resize themselves for easy viewing on any size of screen. To create a mobile-friendly website, a business may either:
- Launch a second website optimized for mobile viewing.
- Utilize responsive design to create a single site that modifies itself for optimal viewing based on the type of device accessing it.
There are both advantages and disadvantages to each of these methods. However, either method will satisfy Google’s requirements and ensure that search engine rankings are not affected by the recent algorithm update. If your business has not yet prepared its website for mobile, now is the time to do so. Because of the changes made to Google’s algorithm, failing to prepare for mobile may cause your website’s ranking for mobile searches to fall, and you will miss out on traffic from the ever-growing demographic of mobile users.