Have you recently hit a snag in your agency’s Facebook efforts? Don’t worry; this is common for many agencies trying as hard as they can to increase Facebook engagement. Sometimes, your agency may benefit from switching things up a little bit instead of sticking to the same social media routine every day.
If you’re looking to increase community engagement and your social media marketing efforts, here are some ideas to consider:
Crowdsourcing:
In general terms, crowdsourcing is when you ask your community to create content and solve problems. Crowdsourcing is an effective tool because it’s a way for companies to get relevant information from users while also targeting certain audiences. Additionally, it also gets an agency’s audience to voice an opportunity for recognition. From an agency standpoint, an example would be asking your Facebook fans to come up with ideas on their own in regard to your agency. Let’s decide to create a mascot for your agency. You could then ask Facebook fans to come up with the mascot name and in return, the user whose idea is chosen gets a prize like a gift certificate. The possibilities are endless.
Introduce/highlight employees:
Ever hear of brand likeability? Publicly acknowledging the people behind your brand such as your agents can be a great way to bring your agents and your business recognition. It’s not a secret that customers like to do business with companies they feel they “know,” so showing employees in a different light than how insurance agents are normally perceived could help get results.
Reveal new products and features:
Because so many people are using social media these days, many businesses are using Facebook as a tool to introduce new products and special offers such as sales and discounts. As an agency, you can take advantage of this by telling your fans about special offers your agency is giving out. Doing this over Facebook can be much more effective than any traditional advertising. Utilizing Facebook to fit your strengths as an agency is not easy, but we hope the tips above help you down the road. Whether it’s getting more fans or getting your current fans more involved, these tips can be beneficial with the right amount of time and patience.
About the Author: Bob Mucci is the VP of Massachusetts-based Wolpert Insurance. As a leading local insurance agency, Wolpert Insurance specializes in providing Massachusetts insurance consumers with reliable commercial trucking insurance, moving, and storage coverage, movers insurance, garage insurance and effective risk management solutions.
