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Using Pinterest to Boost Your Clickthrough

You may think of Pinterest as a website for crock-pot recipes, cute cat pictures and craft tips. While there are plenty of pins dedicated to each of those topics, Pinterest is also a great place for professionals and small businesses, including insurance agents, to connect with potential customers.

Why Pinterest?

At first glance, it may seem that Pinterest has little use for pins related to your topic, but dig a little deeper and you’ll find there are already plenty, and there is certainly room for more. People use Pinterest today to make a “board” devoted to everything they are interested in learning about—including insurance. Try typing “insurance” into the search bar on Pinterest and see for yourself.

How to Reach “Pinners”

While there are plenty of in-depth strategies for getting the most out of Pinterest, the best way is to start today and upload your first pin! Look at a few of your most interesting blog posts or articles. Do these already have an attractive or useful image attached? If so, go ahead and click that Pin button, title it and it will be cataloged on the website. If you do not have great images, now is the time to make that a priority. Advanced Tips If you want to achieve even more with Pinterest, consider the following tips.

  • Instead of a standard image, consider adding an Infographic to your posts. These are very popular pins on Pinterest, and are a great way to boost your visibility across all social media.

  • Boost your visibility by following customers, friends and industry leaders on the website. They will likely follow you back and will then see the articles and images you pin.

  • Think outside the box. If you can relate your topic to something else pinners may be looking for on the main Pinterest site, you will increase the number of people who see your pins.

  • The image is everything. On Pinterest a high-quality image is much more likely to appeal to someone as a low quality or hastily chosen image is.

While Pinterest is a great tool for reaching new insurance customers and engaging those you work with currently, it is only the tip of the iceberg when it comes to social media marketing.  Check out our insurance blog on the American Agents Alliance website other useful posts on social media marketing.

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