You love helping people with their insurance needs, but you hate the idea of marketing insurance. It sounds so pushy. It doesn't have to be. Marketing insurance helps ensure that customers know about your products so that you can provide them with the coverage that they need. As you develop your marketing plan for your agency, reach out for support in these areas to develop a better plan for your business.
1. Developing Your Website
As you develop your marketing plan, your website likely features prominently in this plan. After all, most people turn to online searches to find and research a company before they purchase your insurance products. You'll need assistance with website design so that you can develop a website that has a straightforward message and a consistent feel. You'll also need help with SEO and adding yourself to business directories, so that people can easily find your business when they search online. While you can read up on these business fundamentals, they're such an integral part of your insurance marketing that you'll likely want to outsource them to a professional, at least for the initial development.
2. Designing Your Inbound Marketing Campaign
How can you use web content to attract people to your business? When you're developing your presence online, you want it to be vibrant, providing information and education. You need to make yourself known through social media accounts, blog content, guest blogging, ebooks, and webinars. Working with a marketing professional, you can help develop a strategy for marketing insurance. You can also create an ongoing plan to develop the content that you need or to outsource content creation that remains true to your brand voice.
3. Honing Your Graphic Design
High quality graphic design draws your customers in, whether they know it or not. It also draws their eye to offers, encouraging them to take action. Consistent, quality design reassures your customers with a feeling that they recognize your brand. Whether you're developing products for your online marketing or creating a paper pamphlet, you probably require graphic design support. While some agencies are large enough to have a designer on staff, many smaller agencies don't have that luxury. You can use simple software like Canva to develop graphics for your business, but when it comes to understanding the layout of a page or tweaking your business logo, you need to go to the professionals.
4. Understanding Your Brand and Your Audience
As you develop your website, your online marketing strategies, and other insurance marketing strategies to engage with your community, you need your audience to understand who you are. The visual and written content that you create and the marketing strategies that you use need to speak to who you are as a business. And, you need to understand your customers. Who are they as a whole? How are they different from one another? You may want to seek help from an external facilitator or marketing professional who can help you define your vision and develop strategies to connect with your leads.
At American Agents Alliance, we're here to support your business as you develop your client base and marketing strategies. Join our network of independent insurance agents, explore our many membership benefits, and connect with others in your field at our upcoming annual convention in Palm Desert this September—it's the largest P&C insurance conference in the west!