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Developing Your Agency’s Content Marketing

Web content – from web pages to blogs to videos to eBooks and more – is a powerful way to attract new customers and retain existing ones, so taking some time to establish a content management approach is important to your insurance agency’s success. Not sure where to begin? Here are four steps to help get you started:


1.) First, consider a blog.

Blogging is a simple way to add fresh content to your site, which attracts visitors to you.  It can also help you rise in search engine rankings, which means your site will be found more easily.  Set a schedule – maybe twice a week – and then stick to it. If it’s too much to handle, hire a freelancer to write your blog for you.


2.) Have a content calendar.

Major publishers use calendars to plan out their publishing schedule and decide on topics to cover ahead of time. Having a schedule helps prevent writer’s block and makes regular posting less time-consuming.


3.) Share your content on social sites.

Facebook, Twitter, and Google+ are arguably the most popular, but there are lots to choose from. Start with a couple and build from there.


4.) Measure your success.

Keep track of site visitors by using a tool like Google Analytics to learn what’s working and what’s not. You can also see if visitors to your blog are more likely to become clients.


Great content is one of the most powerful online marketing tools your agency can use.  There are lots of other great tips for attracting and retaining clients at the American Agents Alliance website. Take a few minutes to poke around the site and learn how you can grow your business.

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