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Is Your Agency Social Bookmarking

Posting blog posts online are never enough, not if you want to get the most bang for your time and effort. Let’s be honest, these posts are often tucked away on websites and in order to get the word out, you need to do things like post them on your Facebook and Twitter accounts in the hope that your friends and followers will relay the message. However, sometimes even that isn’t enough, so it becomes necessary to consult alternative methods to link sharing. One of these methods: social bookmarking.

Bookmarking blog posts has been around for a while. While most people use these for news and finding unique articles, your company should be implementing them to grow traffic to your insurance agency website. But how is this done? How should your agency go about sharing content on social bookmarking sites?

It’s easy! Your best bet is to start off with three of the most common bookmarking sites—Digg, Reddit, and Stumbleupon. These sites—especially Stumbleupon and Reddit—are commonly used for internet users to share links to news articles or anything interesting they find on the web like a photo or video. Blog posts and articles are separated and shared via categories, so for instance topics such as “news,” “entertainment,” and “lifestyle” are commonly browsed tabs.

What sets apart social bookmarking from social media is that social bookmarking allows you to reach an audience outside of your community on Facebook and Twitter. If done correctly, your links will hopefully show up in lists under whatever category you choose. In order to bookmark a link, you’ll need to create a login for every site you want to bookmark with.

For now, we’re going to use Reddit as an example because not only is it one of the most visited bookmarking sites, it’s the 61st most visited website in the U.S., according to Alexa. After registering and creating a username and password, you’re ready to begin bookmarking! To start, jump to Reddit’s homepage where you will see medium-sized text reading “Submit a link” in the upper right-hand corner. You’ll be brought to a page where the next step is to fill out information regarding the link you’re posting. Once you start bookmarking your pages, make sure to keep sharing them on your social media sites as well because the goal is to reach as many people as possible. Once you start bookmarking every piece of content you post online, you should start seeing better results and more hits to your website.


About the Author: Dan Noltensmeyer is CEO of Noltensmeyer Insurance Services LLC, a fully licensed property and casualty and life and health insurance agency located in the heart of Houston, Texas. Noltensmeyer got his MBA from Texas A&M University in Corpus Christi, Texas. His agency specializes in personal lines such as Texas car insurance and business insurance as well.

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