Why Local SEO Should Be a Critical Component of Your Insurance Agency Marketing Plan
Buy local: this certainly applies to the tasty local produce you'll find at the farmer's market, but does it apply to insurance? When you're selling insurance, you may have a wide audience that spreads across your state or even across the country, but there's great value in seeking out your local markets as well. Locally-oriented SEO should play a key role in your insurance agency marketing plan.