Facebook is one of the most popular social media websites, both for consumers and business owners alike. If your insurance agency engages in social media marketing, this network is a great place to start. Below are some marketing tips to help you get the most out of your insurance Facebook marketing efforts.
1. Post relevant, useful content.
As you craft your Facebook posts, focus on topics that will be interesting for potential clients. For example, you may write about the need for flood insurance in a given region, the benefits of working with an independent agent or the most important things to consider when choosing a homeowner’s insurance policy. Regardless of the topic you choose, it’s important to stay away from blatant advertisements, as these types of posts may drive potential clients away.
2. Post regularly.
One of the most important things you can do to keep clients engaged on Facebook is to post new content on a regular basis. If you don’t post often enough, clients may forget about your brand or even remove it from their list of connections. However, although regular posts are important, you should not post more than once or twice each day. Posting more than twice daily “floods” clients newsfeeds, which may cause them to hide your brand’s posts or end their connection with your page altogether.
3. Engage in two-way communication.
The goal of Facebook marketing is not only to build brand awareness, but also to strengthen connections with individual consumers. When clients comment on your posts, ask questions or address you directly on your page, reply to them in a timely manner. This shows clients that you value their input and opinions.
4. Customize the design of your page.
When you establish your Facebook page, you will have the option to alter its appearance. Consider adding a relevant cover photo, customizing tabs and making other changes that will help your page stand out.
5. Invest in paid Facebook ads.
Facebook offers affordable paid ads to businesses that want to bring their posts to a prominent position on consumers’ newsfeeds. Investing in these advertisements can be beneficial, especially if you are new to the platform.
6. Track activity.
Tracking your Facebook page’s activity is the best way to evaluate the success of your Facebook marketing campaigns. Be sure to pay attention to the performance of individual posts so that you can determine which posts are getting the best response from clients. Other metrics to watch include fan reach, click-through rates and negative feedback.
7. Link to your other profiles.
Many insurance clients will be interested in connecting with your brand via multiple platforms, including Twitter, LinkedIn and Google Plus. If you have a profile on these other platforms, connect it to your Facebook page. It’s also wise to link your Facebook page to your insurance agency’s official website. Facebook is an excellent addition to any agency’s marketing campaign. By following our Facebook marketing tips above, you can build a strong, effective presence on this platform.
