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How to Use Social Media to Recruit Employees

As an agency owner, we know that people are our most valuable asset. Our employees are what keep our business running by selling and writing Missouri workers compensation, life, home, and auto insurance policies!

These days, with the popularity of social media, recruiting high-quality employees has never been easier.

Here are some tips for using social media to recruit employees:

  • LinkedIn: Since LinkedIn is a social network for professionals, it is the most logical place to start. Posting a job listing on the site is fairly affordable, and you’re almost guaranteed to get plenty of quality applicants. If you don’t want to pay to list a job, just use your network! Join relevant groups and post the listing in the discussion forums. Use your status box to announce that your agency is hiring. Willing to do a little more work? Dig for employees yourself! Some people have “job seeker” icons on their profiles, so you can search for people who have insurance experience and are currently looking for a job.
  • Facebook: If you are willing to spend a little bit, try running a Facebook ad. These ads can be incredibly targeted and will show up when people are browsing the site. However, there are still plenty of free ways to find employees on Facebook. Use your agency’s Facebook Page to announce that you’re hiring and share the job listing. Ask your fans to share it with anyone who might be interested. You can also post a listing for free in the Facebook Marketplace.
  • Twitter: The best way to use Twitter to recruit employees is to tweet that you’re hiring and include a link to the job listing. Include hashtags like #hire, #jobs, and #nowhiring, along with your city and state. Chances are, many people will retweet your link and you’ll end up with a healthy amount of applicants from Twitter.

Recruiting employees is all about networking, and social media is the perfect networking outlet. You’ll find plenty of qualified candidates who can help group your business!

About the Author: Scott Minor, Partner & Strategy Manager at Trust GDC Insurance Services has been with the business full-time since 2000. 

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