As the new year begins, individuals and businesses set goals. Insurance marketing is changing, so agencies must adapt to stay competitive and reach more clients.
In this article, we discuss fast client communication and the importance of connecting with all types of potential clients.
Pay Attention to Your Online Reviews
This year, resolve to monitor the review sites where your agency appears.
Insurance agencies have always relied on word of mouth to grow their business. Today, customers have more choices and louder voices than ever before.
Review platforms like Yelp and social media sites like Facebook let customers share opinions with millions of people instantly.
Ignoring these platforms is risky because one review can quickly spread and shape public opinion about your agency.
Reviews strongly influence buying decisions. Many consumers will pay more or wait longer to buy from companies with positive reviews.
Negative reviews can damage your reputation. Removing or hiding them may make potential clients think you have something to hide.
Instead, respond calmly and professionally. Acknowledge mistakes or concerns and explain how you plan to resolve the issue.
Even if the client stays unhappy, others will notice your professionalism, accountability, and willingness to help.
Don’t Ignore Potential Clients
People from all backgrounds need insurance, so agencies should make their services accessible to everyone.
You want potential clients to feel comfortable coming to your agency with their insurance needs.
Hire diverse employees and listen to feedback from staff and clients across different demographics.
If your marketing only appeals to one audience, you may need to make changes.
Consider ADA compliance. A 2019 study found that over 98% of homepages had accessibility failures.
Failing to meet ADA standards could lead to lawsuits and drive potential clients to more accessible competitors.
Ask yourself whether your website and promotional materials are ADA-compliant and accessible to all users.
Improving accessibility is a simple way to attract overlooked clients and grow your business.
The new year will likely continue changing how consumers make important purchasing decisions.
To learn more about insurance marketing strategies for 2021, contact us.
