What is diversity, and how can it make your insurance company a better place to work? Having employees with diverse opinions, ethnicities, cultures, and disabilities can improve your insurance workplace. When it comes to insurance marketing, diversity within your workplace gives you an edge as well.
What Is Diversity?
According to the Undercover Recruiter, when people think about diversity, "the first things that people usually think of are factors such as age, gender, race, cultural background, etc., but there is far more to creating a diverse workplace than hiring people who fit into different age brackets or creating the perfect male to female ratio." While having a diverse workplace can be a challenge for communication, diversity can also be of great benefit to your workplace.
Different Perspectives Equals Creativity
If everyone in the world was the same, what a boring world it would be. While it can be challenging to negotiate different cultures, interests, and perspectives at work, diversity also enriches your workplace. It allows you to create staff teams that challenge each other and bring new ideas to the table, and that is good for your business. The more novel ideas that come to the table, the more innovation that you can create.
Differences Lead to Deeper Understanding
When you attract talent with an understanding of a particular group of people, you potentially attract talent with the skills to communicate with that audience. For instance, having diverse languages in the workplace can help you branch out in your insurance business. Bringing diverse cultures to the workplace can also help you reach out in a sensitive way to different communities.
You Attract Stronger Talent
When you're filling your insurance jobs, you can attract better talent when you are a diverse and inclusive workplace. According to 6Q, "diversity brings in different talents together, all of them working towards a common goal using different sets of skills." For instance, if you are accessible to people with different disabilities, then you could attract some outstanding candidates who would not think twice about applying if your office was not disability-friendly. When people feel included and represented in the workplace, they also want to stay, so diversity also improves your employee retention.
Your Employees Are Happier
When all of your employees feel included at work, they are happier, and happier employees are more productive employees. Diverse perspectives in the workplace produce an environment of growth, which helps to keep all your employees engaged and happy at work.
Workplace Diversity and your Insurance Marketing
If you're conducting your own in-house marketing campaigns, having a diverse team create these campaigns will help you reach out to your diverse audiences. While your employees can certainly research your different market segments to learn more about what motivates them to purchase or renew their insurance, it's often helpful if you have employees in those market segments who can review your planned campaign.
For instance, if you want to attract families with young children who are buying their first home, you could connect with those employees on your staff who fit this profile and talk about potential marketing ideas, asking them to be your first informal test group for your campaign. They can tell you what kinds of marketing approaches would best suit their demographic.
At American Agents Alliance, we're here to help you fill insurance jobs, organize your insurance marketing, and find the resources that you need to grow your insurance business. Contact us today to learn about our Alliance Convention and to explore our many membership benefits.